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Twitterati calls to boycott Eros Now over offensive Navratri post

Rida Shaikh

Twitter users trended the #BoycottErosNow on Thursday due to the latter’s “offensive” post concerning Navratri wishes. What specifically offended the Twitterati was that Eros Now had used a film still of Katrina Kaif in a yellow saree with a text that read, “Do you want to put the ‘ratri’ in my Navratri?”

Following the nine colors associated with the nine days of Navratri, Eros Now has been posting a color-related wish and fashion-advice every day. They have been posting short videos and clips from films that have been produced by them. Some of these posts include actresses like Priyanka Chopra, Deepika Padukone, Sonakshi Sinha, and Kareena Kapoor. But what really struck a wrong chord with the users was their post that featured Katrina Kaif in a wet, yellow saree.

On the second day, Eros Now posted:

On the fourth day of the festival, Eros Now posted with the caption: “Red is confidence. Red is passion. Red is love. Red is the color Navratri, Day 4! Take a look at how gorgeous #ErosNow leading ladies look in it.”

On the 5th day of Navratri, they posted inspirational fashion advice on how to carry the color blue royally.

Eros Now also posted some Garba moves played by Deepika Padukone in the movie Ramleela and Aishwarya Rai and Salman Khan from Hum Dil De Chuke Sanam.

Eros Now also ended up posting a meme which starred Deepika Padukone.

But what really created a row was their post which had featured Katrina Kaif   along with the text that read, “Do you want to be the ‘ratri’ in my Navratri?” This and some other posts offended several users on the Internet and they revolted against it. According to certain sections, Eros Now “mocked Hinduism and its glorius festivals” and hence it ended up receiving such a large amount of hate from the netizens.

Take a look at some of the tweets here:

 

According to reports, the #BoycottErosNow trend started when BJP Haryana’s social media head Arun slammed the company in a Twitter post. In his tweet, Arun Yadav shared two pictures. One was the pic with Katrina Kaif accompanied by the offensive text while the other showed how Eros Now wished the fans during Eid.

Eros Now apologizes:

After receiving a bulk of criticism, hatred, and negativity, Eros Now had officially released a statement on Twitter where it apologized to all the people whose sentiments were hurt because of their posts. Their statement read:

“We at Eros love and respect our cultures equally. It is not, and it has never been, our intention to hurt anyone's emotions. We have deleted the concerned posts and we apologize for having offended anybody's sentiments. Thanking you, team Eros Now."

Check out their tweet:

 

 

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  1. […] Twitterati calls to boycott Eros Now over offensive Navratri post October 22, 2020 […]

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