Paytm launches its own ‘Mini App Store’ for Indian startups

Vishnu Vasisht

Paytm Mini App Store

Indian e-commerce payment app Paytm has finally launched its own Android Mini App Store to support its Indian developers to take more innovative products to more users. Mini App is a custom-built mobile website that gives users an app-like experience without downloading. The company said that this platform will not only benefit the developers but will also help the smartphone users to save their limited data and phone memory.

Paytm is providing listings and details of these mini-apps in its app at no charge. For payment, developers will be able to offer Paytm Wallet, Paytm Payments Bank, UPI, Net-Banking and Card options to their users.

The company offers developers free payments through Paytm Wallet, Paytm Payments Bank Account and UPI. It charges 2% for payments via Credit Cards.

The purpose of this local India app store is to run the self-reliant India mission keeping in mind the digital consumer expenditure of India.

Over 300 app-based service providers such as Decathlon, Ola, Rapido, Netmeds, 1MG, Domino's Pizza, FreshMenu, NoBroker, AQI Monitor, EMI Calculator, MojoPizza, Horoscope, Speedtest, and Unit Converter.have already joined the program. It comes with a developer dashboard for analytics, payment collection with different marketing tools to connect with users. The App Store is running in beta with select users and was viewed over 12 million times in September.

According to Paytm founder and CEO, Vijay Shekhar Sharma, "I am proud that we are launching something today that creates a new opportunity for every Indian app developer. The Paytm Mini App Store is our reach to our young Indian developers. This helps in new innovations. For Paytm users, it will be a seamless experience that does not require any separate download and enables them to use their preferred payment option".

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