In a new exciting move, International Olympic Committee has decided for closer ties with esports. While the Olympic movement is exclusively dedicated to promoting and uplifting ‘world class’ athletic spirit, IOC’s ties with esports will fuel the fast-moving entertainment sector and give the esports’ industry new recognition.
As per one Insidethegames report, IOC had voted for closer ties with virtual esports, though, any such games which promote violence will be rejected by the committee.
Words of the Olympic Committee President
“We have a clear red line that we do not want to deal with any game which is contrary to the Olympic values. Any game where violence is glorified or accepted, where you have any kind of discrimination they have nothing to do with the Olympic values,” International Olympic Committee President Thomas Bach said as per the report.
According to Insidethegames, FIFA President Gianni Infantino mentored the group scanning computer and videos games and told the Session to see through both the possibilities for all these games but highlight the opportunity as well. Apparently, licensing revenue through video games had turned out to be a profitable income channel for FIFA during the pandemic.
Though adding esports to the ‘Olympic imprimatur’ is expected to generate some of the ‘billions in sponsorship dollars,’ Bach noted that the tie-up would not be just about revenue generation but more about engagement.
This initiative has been applauded by many acclaimed athletes like BMX silver medallist Sarah Walker. As per a report, IOC director general Christophe De Kepper described it as “a recommendation that cannot wait” and said that they would start an immediate engagement with esports as a big opportunity lies ahead with the Tokyo Games. That said, Esports is highly expected to turn into an Olympic sport by 2024 in Paris.