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Big Billion Days: Over 70 sellers turn crorepatis

Rida Shaikh

After the launch of its “Big Billion Days” sale, e-commerce major Flipkart announced that over seventy sellers have turned crorepatis and 10,000 from them have turned lakhpati. These sellers have turned crorepatis and lakhpatis through the early access of the first three days of the Flipkart’s “Big Billion Days.”

While releasing the early numbers, Flipkart ascertained that its seller's growth in around two days of the sale equaled their growth during the six days of their last year's sale. Flipkart also claimed that during the 16th and 17th October Flipkart Wholesale and the Best Price Stores saw more than 35,000 retailers and 18,000 kiranas starting to operate in fashion, fashion accessories, and grocery categories.

Apart from Flipkart, Amazon India reported that over 1.1 lakh sellers received orders during the early access of its “Great Indian Sale” to prime members. Amazon furthermore added that more than five thousand sellers reported sales worth Rs 10 lakhs during the first forty-eight hours of the “Great Indian Sale.”

Amazon India VP Manish Tiwary was quoted saying, “"Over 1.1 Lakh sellers receiving orders; 66 percent sellers, 91 percent of new customers, and 66% of new Prime sign-ups from small towns; shopping in 5 Indian languages, and orders from over 98.4% of India’s pin-codes in just 48 hours – it’s truly Bharat’s biggest celebration on Amazon ever!"

Meanwhile, Snapdeal claimed that 65% of the sales were recorded from the cities beyond the metropolitan cities of India. During three days of Snapdeal’s “Kum Mein Dum Sale”, the metropolitan cities like Mumbai, Kolkata, Chennai, and Bengaluru only accounted for 35% of the total sales.

Snapdeal’s co-founder Kunal Bahl was quoted saying, “There’s one bucket of consumers who are less affluent and who’re not shopping online. They seem to be trading up and buying from e-commerce because of availability, safety, convenience, more selection.... we have added 6 million new buyers on our platform. In a way, the core insight of why we are calling our Diwali celebration as 'Kum Mein Dum' is that core consumer insight.”



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