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Amazon ropes in Amitabh Bachchan to be Alexa’s first Indian celebrity voice

Poulomi Sikdar

Bollywood star Amitabh Bachchan is lending his voice to Alexa.

Amitabh Bachchan will soon be on Amazon Alexa. Amazon has announced a partnership with the 77-year-old Bollywood star that will bring his voice to Amazon's digital assistant, making him the first Indian celebrity voice on Alexa. The Bachchan Alexa skill will offer jokes, weather, advice, shayaris (Urdu poetry), motivational quotes, and more. It's set to launch in 2021 as a paid experience, but Amazon says you can get a taste of what it sounds like by saying this into any Alexa-enabled device: “Alexa, say hello to Mr. Amitabh Bachchan.”

“Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplify the lives of our customers,” said Puneesh Kumar, Country Leader for Alexa, Amazon India.

Prior to Big B, Hollywood actor Samuel L Jackson lent his voice to Alexa last year in September. His voice is enabled for US English features. According to Amitabh Bachchan, he is excited to be a part of this voice experience that is in partnership with Amazon and Alexa. “Technology has always given me an opportunity to adapt to new forms. With voice technology, we are building something to engage more effectively with my audience and well-wishers,” he said.

According to the company announcement, the Bachchan Alexa skill is catered for Indian audiences only. As per the initial demo, the actor will speak in Hindi. If there is lack of clarity, the actor will also be speaking in English.

The Amazon Alexa will work closely with Bachchan to capture his voice and deliver a new experience to the customers.

Also Read: Harivansh Narayan Singh re-elected as Rajya Sabha Deputy-Chairman for second time

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